Success in today’s market place is based on personalized communications and building loyal customer relationships. 4Front is dedicated to helping our clients deliver on this objective through best practices and technology.
However, the key to this is assimilating a deep understanding of your customers’ and prospects’ buying behavior and preferences. In today’s Internet and mobile connected marketplace these systems and technologies at your disposal provide the capability for you to collect volumes of data on your customers and prospects. This information can be used to empower your business to achieve your goals and to provide superior customer service. This fast moving digital economy presents tremendous opportunity for good as well as bad for both consumers and businesses. We are going through a major digital transformation whereby many old laws and regulations just cannot keep up. The use of artificial intelligence and machine learning is just another example of potential benefits to consumers but also has the potential for abuse.
Our philosophy at 4Front is to ensure that this collection and use of individuals data is treated with respect and is permissions based.
We believe strongly in responsible marketing and fully protecting individuals right to data privacy and data security and to full transparency in all marketing communications. This requires full transparency and honest relationships. We hope you will join us in this mission.
W. Thomas Brown
Partner
4Front Marketing Technologies